Samsung Frame Pro vs Frame 2026: Which Art TV Should You Buy?
Samsung's 2026 Frame lineup introduces a major split: the original Frame continues as Samsung's art-forward lifestyle TV, while the new Frame Pro steps up with significantly better picture technology. If you're trying to decide between the two — or wondering whether last year's Frame Pro is still worth considering — here's everything you need to know.
Quick answer
Choose The Frame Pro if picture quality matters as much as the art look, your room is bright, or you want the Wireless One Connect Box to hide cables. It uses Neo QLED (Mini LED) and starts at $1,099.99 for 55". Choose The Frame if Art Mode is the main use, you want the lowest price, or you want the 98" size, which only The Frame offers. It starts at $999.99 for 55". Both have the same matte art screen and slim wall-mount design.
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What Is the Samsung Frame Pro 2026?
The Samsung Frame Pro 2026 (model LS03HW) is Samsung's new flagship art TV. It builds on everything that made the original Frame popular — the ultra-thin design, customizable bezels, Art Mode — and adds a dramatically improved display with Neo QLED Mini LED technology. The result is a TV that looks like a framed painting on your wall but performs like a premium home theater display.
What About the Samsung Frame Pro 2025 (LS03FW)?
The 2025 Samsung Frame Pro (LS03FW) is carrying over through the second half of 2026, making it an excellent value option for customers who want the premium Frame Pro experience at a lower price than the new 2026 model.
The LS03FW features the same Neo QLED Mini LED technology as its successor, the same ultra-thin wall-mount design, and the full Art Mode experience. The differences between the 2025 and 2026 Frame Pro are incremental — if you're choosing between the 2025 Frame Pro and the 2026 Frame, the 2025 Pro still wins on picture quality.
For budget-conscious buyers who don't want to compromise on display performance, the 2025 Frame Pro is the smart buy right now.
What Is the Samsung Frame 2026?
The Samsung Frame 2026 (LS03HE) is the continuation of Samsung's most popular lifestyle TV. It retains the flat, frame-like design and Art Mode experience that millions of customers love, at a more accessible price point. It uses a QLED panel rather than Mini LED, which means it won't match the Frame Pro in brightness or contrast, but it still delivers a beautiful picture for everyday viewing.
Display Quality: Frame Pro vs Frame
This is where the TVs differ most significantly.
Both the 2025 and 2026 Frame Pro use Mini LED backlighting with Neo Quantum Processor technology — thousands of tiny LEDs that dim independently, delivering deeper blacks, higher peak brightness, and more precise local dimming than a standard QLED panel. If you watch movies in a dark room or want the best possible picture quality, either Frame Pro wins easily over the standard Frame.
The Frame 2026 uses a standard QLED panel. Colors are vivid and accurate, and for a bright living room it performs very well. But in side-by-side viewing, the contrast difference between Mini LED and standard QLED is noticeable, especially in dark scenes.
Art Mode: Is There a Difference?
All three TVs offer Samsung's full Art Mode experience — access to over 4,000 works from the Samsung Art Store, the ability to display your own photos, and a matte display finish that eliminates glare and mimics the look of canvas or paper.
The Frame Pro's higher brightness and better local dimming make Art Mode look more impressive. Artwork appears more vivid and lifelike on the Pro models, especially in rooms with variable lighting conditions.
Design: Nearly Identical Across All Three
The Frame Pro 2025, Frame Pro 2026, and Frame 2026 all share the same ultra-slim wall-mount profile — about 25mm thin when mounted flush to the wall. All three support Samsung's customizable bezel system, available in multiple colors and materials. From across the room, they're virtually indistinguishable.
The Wireless One Connect Box, which hides all your cables in a single thin cord that runs up to 30 feet from the TV, is available on both the 2025 and 2026 Frame Pro. The standard Frame 2026 has built-in connections rather than a separate One Connect Box, which is part of why it comes in at a lower price point.
All three Frame models are also Q-Symphony compatible. If the aesthetic of a slim, wall-mounted TV matters to you, the soundbar is part of that same conversation — Samsung's slim soundbar lineup is designed specifically to mount flush below The Frame without breaking the look. See which soundbar pairs best with The Frame.
Price Comparison
The Frame 2026 is the most affordable option. The Frame Pro 2025 sits in the middle — a significant discount from the 2026 Pro while delivering nearly identical picture performance. The Frame Pro 2026 carries the highest price as the current flagship.
Frame vs Frame Pro 2026: prices by size
| Size | The Frame 2026 (LS03HE, QLED) | The Frame Pro 2026 (LS03HW, Neo QLED) |
|---|---|---|
| 55" | The Frame $999.99 | Frame Pro $1,099.99 |
| 65" | The Frame $1,199.99 | Frame Pro $1,599.99 |
| 75" | The Frame $1,599.99 | Frame Pro $2,199.99 |
| 85" | The Frame $2,499.99 | Frame Pro $3,299.99 |
| 98" | The Frame $3,799.99 | Not available |
Prices are our current online prices as of October 9, 2026 and can change. The 2025 Frame Pro (LS03FW) is also available in 85" for $2,999 $4,299.
Cables, connections and gaming
The Frame Pro comes with Samsung's Wireless One Connect Box. Your cable box, game console and streaming devices plug into a separate box that can sit in a cabinet up to about 30 feet away, and it sends the picture to the TV wirelessly. Only a power cord runs to the screen, which keeps the "framed art" look clean. The 2026 Frame has its connections built into the TV, so plan where the cables will run before you mount it.
For gaming, the Frame Pro supports refresh rates up to 144Hz and has more ports, so it's the better choice if you play on the same TV you use for art.
Which One Should You Buy?
Choose the Frame Pro 2026 (LS03HW) if:
- You want the absolute latest model
- Picture quality matters as much as aesthetics
- You watch movies or sports in addition to displaying art
- You're putting it in a dedicated home theater or media room
Choose the Frame Pro 2025 (LS03FW) if:
- You want Mini LED picture quality at the best value
- You don't need the latest model year
- You're comparing value across the full Frame lineup
- Budget matters but you don't want to compromise on display performance
Choose the Frame 2026 (LS03HE) if:
- Art Mode is your primary use case
- You want the Frame look at the most accessible price
- The TV is in a bright room where you'll mainly display artwork
- You're furnishing multiple rooms and need to manage budget
See the Full Frame Lineup In Our Showroom
The Big Screen Store carries the full Samsung Frame lineup — including the new 2026 Frame and Frame Pro plus the 2025 Frame Pro — across our 11 Maryland and Virginia locations. Our team can show you all three side by side so you can see the display difference in person before you buy. Every TV comes with free white glove delivery, free lifetime tech support, and we pay the sales tax on every purchase.
Frequently asked questions
What is the difference between The Frame and The Frame Pro?
The Frame Pro uses a brighter Neo QLED (Mini LED) panel with better contrast and includes the Wireless One Connect Box. The Frame uses a standard QLED panel with built-in connections. Both have Art Mode, a matte anti-glare screen and the same slim, picture-frame design.
Is the Frame Pro worth the extra money?
If you watch a lot of TV on it, especially in a bright room, yes. At 65 inches the Frame Pro is $1,599.99 and The Frame is $1,199.99. If the TV will mostly display art, The Frame is the better value.
Does the Frame Pro come in 98 inches?
No. The 2026 Frame Pro comes in 55, 65, 75 and 85 inches. Only The Frame comes in 98 inches ($3,799.99).
Do both Frame TVs have Art Mode?
Yes. Both include Art Mode with access to the Samsung Art Store, and you can display your own photos.
Where can I see The Frame and Frame Pro side by side?
At all 11 Big Screen Store showrooms in Maryland and Virginia, every TV plays the same real streaming content side by side, no canned demos, and we can show both Frames in Art Mode and with TV playing.
See it in person at one of our 11 showrooms
Compare TVs side by side on real content, no appointment needed. Find your nearest showroom or call 410-321-8900.
Prefer to buy online? We offer local white-glove delivery in our MD and VA service area.