Samsung 98" Class The Frame LS03HE QLED 4K Smart TV (2026)
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Big Screen Store Expert Take
The Frame LS03HE turns off into a piece of art rather than a black rectangle — Glare Free QLED, a customizable bezel, and Art Mode with access to the Art Store's rotating gallery. At 98", it's the largest size Samsung offers The Frame in, aimed at rooms where the TV needs to double as a design statement.
Best for: design-conscious buyers who want a TV that looks intentional on the wall even when it's off, and plan to use the Slim Fit Wall Mount for a flush, art-frame look.
Consider instead: a standard QLED or Neo QLED model if Art Mode and the frame aesthetic aren't priorities and you'd rather put the budget toward peak picture performance.
Key Features
- Glare Free QLED panel
- Art Mode with access to the Art Store
- Pantone Validated ArtfulColor
- Slim Fit Wall Mount compatible for flush, flat-to-wall hanging
- AI Soccer Mode
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