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BLACK FRIDAY STARTS NOW — ALL PRICES GUARANTEED THROUGH CYBER MONDAY · DETAILS
BLACK FRIDAY STARTS NOW — PRICES GUARANTEED THROUGH CYBER MONDAY

Samsung 98" Class U9000H Crystal UHD 4K Smart TV (2026) – UN98U9000HFXZA

by Samsung
Save 22% Save 22%
Original price $1,799.99
Original price $1,799.99 - Original price $1,799.99
Original price $1,799.99
Current price $1,399.00
$1,399.00 - $1,399.00
Current price $1,399.00
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If you find it somewhere for less We will Price Match. To learn more, please visit our Low Price Guarantee page.

Why buy from The Big Screen Store: We pay your sales tax*. Immediate delivery on your schedule. Local delivery and professional installation available. See it in person at our showrooms in Maryland and Virginia.

Big Screen Store Expert Take

The U9000H is Samsung's large-format value play — a 98" Crystal UHD 4K set built around the NQ4 AI Gen2 Processor with 144Hz Motion Xcelerator and Color Booster Pro. It's the most affordable way to get a true big-screen theater experience without stepping up to Neo QLED pricing.

Best for: buyers who want maximum screen size for movie nights and sports on a budget, and don't need the deeper contrast or brightness of a Neo QLED or OLED panel.

Consider instead: the M90H Mini LED if you want noticeably better contrast and local dimming at a similar size, or a smaller Neo QLED model if picture quality matters more than sheer size.

Key Features

  • NQ4 AI Gen2 Processor with 4K AI Upscaling
  • Motion Xcelerator 144Hz for smooth sports and gaming
  • Color Booster Pro
  • Supersize Picture Enhancer, tuned for large-format viewing

The Big Screen Store is the only authorized Samsung-exclusive showroom in the Baltimore/Washington market. See this TV in person at any of our 10 locations. Lowest price guaranteed. We pay your sales tax*. Free white-glove delivery and setup.

Bundle and save $200 on a Samsung Q990H or Q900H soundbar with this TV Or $50 off a QS90H, Q800H, S800D or S801D. Applied automatically in your cart. See soundbars
Recommended add-ons: Samsung soundbars
$200 off a Q990H or Q900H when you buy it with any Samsung TV. Savings apply automatically in your cart.
Samsung 11.1.4 Ch. Q-Series Soundbar HW-Q990H (2026)
Samsung 11.1.4 Ch. Q-Series Soundbar HW-Q990H
$1,499.00
$200 off with this TV
Samsung 7.1.2 Ch. Q-Series Soundbar HW-Q900H (2026)
Samsung 7.1.2 Ch. Q-Series Soundbar HW-Q900H
$999.00
$200 off with this TV
Also $50 off with a TV: HW-QS90H ($899.00), HW-Q800H ($699.00), HW-S800D ($649.00), HW-S801D ($649.00).
4.9 out of 5 — 4,400+ Google reviews across 10 locations
Why buy from The Big Screen Store? Lowest price guaranteed · We pay your sales tax* · Free white glove delivery · Free lifetime tech support
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