The Frame

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The Frame is the only Samsung television designed to disappear into your home. In Art Mode it displays paintings, photographs, and digital art from Samsung's curated gallery — or your own images — in a matte finish that mimics the texture of canvas. On the wall, it looks like a framed piece of art. That's the point.

The Frame comes in a range of sizes and finishes, with customizable bezels in wood, metal, and modern styles so the frame itself matches your room. The Frame Pro adds a brighter, higher-resolution display with wireless One Connect for a completely clean wall installation.

The best way to understand The Frame is to see it in Art Mode in person. We have it on our showroom floor across all 11 locations — running real art, not a demo reel. Come see it.